Using the same text as the control condition in a layout that facilitated scanning In 1996, six of the best-attended attractions in Nebraska were Fort Robinson State Park, Scotts Bluff National Monument, Arbor Lodge State Historical Park & Museum, Carhenge, Stuhr Museum of the Prairie Pioneer, and Buffalo Bill Ranch State Historical Park. With about half the word count as the control condition In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446). Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. Using the "marketese" found on many commercial websites And when we combined three ideas for improved writing style into a single site, the result was truly stellar: 124% better usability. As shown in the table, measured usability was dramatically higher for the concise version (58% better) and for the scannable version (47% better). We then had users perform the same tasks with the different sites. To measure the effect of some of the content guidelines we had identified, we developed five different versions of the same website (same basic information different wording same site navigation). Measuring the Effect of Improved Web Writing Also, credibility suffers when users clearly see that the site exaggerates. Web users are busy: they want to get the straight facts. Users detested "marketese" the promotional writing style with boastful subjective claims ("hottest ever") that currently is prevalent on the Web. Links to other sites show that the authors have done their homework and are not afraid to let readers visit other sites. Credibility can be increased by high-quality graphics, good writing, and use of outbound hypertext links. We found that credibility is important for Web users, since it is unclear who is behind information on the Web and whether a page can be trusted. half the word count (or less) than conventional writing.the inverted pyramid style, starting with the conclusion.one idea per paragraph (users will skip over any additional ideas if they are not caught by the first few words in the paragraph).meaningful sub-headings (not "clever" ones).highlighted keywords (hypertext links serve as one form of highlighting typeface variations and color are others).(Update: a newer study found that users read email newsletters even more abruptly than they read websites.)Īs a result, Web pages have to employ scannable text, using Other page-counter techniques such as viewing log files provided by your host, or installing Google Analytics, may be useful as well.In research on how people read websites we found that 79 percent of our test users always scanned any new page they came across only 16 percent read word-by-word. This method of page view counting, thus, is fairly useful, but not entirely accurate. If your page is re-visited by the same visitor, it may be cached in the his/her browser, and thus not register as a new page view. getting a new domain name), the page counter will start freshly at zero. If you change the URL where your site is published (e.g. CautionĮach page in your website that holds the page counter holds a separate entry in our database of page accesses, keyed by the actual URL. If this is an issue, you should set up the URL correctly within Sandvox, and re-publish. The counter increments a number according to the URL that you registered with Sandvox (the URL Format plus subfolder you specified) this is not necessarily the same URL that somebody may visit in their browser. ) is not the same as the URL that you have told Sandvox about from the Host Setup Assistant for incrementing the counter (e.g. If the page counter is stuck (usually at zero), it may be that the URL that you have told people to go visit (e.g. There are plenty of options to choose here! What to do if the page counter never gets incremented Graphical Displays the number of page views using a fancy graphical style. You can visit and enter the URL of a page from your site to find out how many times it has been viewed. Invisible The actual figure is kept hidden from site visitors. Text The number of page views is displayed in the standard text style for your site. There are a wide number of themes available for the Page Counter.
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